is video content more engaging

Get in touch. But also, when users stay longer, it gives you a chance to get them into your funnel, either by signing up to your list or by clicking on some internal link and going deeper into your site. Average video engagement is a measurement that helps you understand how much of your video people spend watching. Your personality matters just as much as the functionality of your product. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Natik Ameen, Marketing Expert, Canz Marketing. Research shows that consumers are 60% more likely to be influenced by their favorite YouTube creators to purchase than by TV commercials. Free and premium plans, Customer service software. Diversity is key. The idea of the two-minute video is to provide 3-4 tips or ideas, and then summarize with your CTA, Andersen says. Due to this, there was a massive spike in the types of videos that a viewer can enjoy in recent years. Online users today are more interested in sharing videos more than anything else; the key components of a video are worthy of sharing online with millions of people. Hubspots study highlighted that video significantly increases dwell time on websites. "Simply having an educational video is not enough to draw people in," says Andrew Schutt of Elevated Web Marketing. The overall average was 41%. As you can imagine there are lots of ways to pull that off, but some of the most effective are to: Create concise and short videos. Generally speaking the longer the duration of your videos, the more viewers they will lose and the lower their completion rate will be. You can also evoke emotions by adding background music. And you know that effective social content can drive traffic to your site and convert visitors into paying customers. But 'done right' is the key element. To be more specific, videos are able to: Quickly grab attention and interest viewers. And if you talk about how you overcame that, you may also have a story of joy. Short animated videos can post easily across websites, social media, and press releases. Engaging Content: Best Practices You Can Use - Venngage Passive strategies rely solely on the video creator to bring a captivating video to the audience. The live-streaming platform, Twitch, saw year-over-year growth of 14.3% in 2020 and boasted up to 1.645 billion watch hours per month. Learn how your business can become a Databox Partner. If your video has lots of motion, whether thats zooming in and out on screencasts, or using a multicamera setup and switching between angles, your audience is more likely to pay attention. Join our community of experts now! According to Psychology Today, brand preference is largely an emotional decision. 10 ways you can get more video views by creating engaging content It actually improves the user's video viewing experience, too. Video is important, yes, but dont use it all the time. The reason why video content is so engaging to begin with is because it has several strengths that are particularly relevant to engagement. Two ways I think more brands can increase engagement through video are: If marketers knew that videos make up over a third of all online activity, maybe they would harness the outreach power of this medium. We are fueled by articles submitted by good writers like you! Some of the objects that he has experimented with are an iPad, iPhone X, and many other objects. As a business owner, we have found that one of the most effective channels for video marketing is social media. For branding videos, boost video engagement by: For software product videos, boost video engagement by: For sales videos, boost video engagement by: Finally, how will you know if your average video engagement is already high enoughor if it needs to be improved? Videos are more likely to develop a profound emotional impact, which helps invoke a strong feeling of connection to the content, using two of the most emotion-sensitive sensessight and hearing. Brand engagement looks very different if you are a large company, spending heavily in advertising, or a mid-sized company just starting to dig into video content creation. The good thing about this is we can see and tell how the person or customer feels about the product and why he/she recommends it. This creates rapport with the viewer and will establish a sense of trust in your brand. The key is to use the right transitions and pacing to string the clips and images together and create the illusion of movement. Social sharing is the practice of sharing content across websites and social media platforms like Facebook, Instagram, Twitter, etc. Everyone says video is good, but getting started is the hardest part; however, as we went from making zero videos in December 2019 to having 2 regular series, a video on every blog article, and various social media-only snippets and vlogs, we can definitely say, half-way through a strange 2020, that it has been worth it. The simple reason for videos being much more engaging is because a person can spark a much deeper emotional connection through video content than through image and text content. Seriously. Your products will be easy to see, and you can lead them straight to your Facebook page or website. William Taylor, Senior Career Advisor, VelvetJobs. Ensuring youve got a good description and a title for the video will improve its SEO, allowing your audience to find your videos much more easily. Matt Pierce is a Learning & Video Ambassador at TechSmith. The theory states that sensing a knowledge gap between what you know and what you want to know compels you to take action to fill it, like clicking through to a story. Studies show that viewers prefer content they find on their own as opposed to content that is directly served to them via ads. To set up the dashboard, follow these 3 simple steps: Step 2: Connect your Google Analytics 4 account with Databox. Now, lets move onto four strategies for active engagement. Teach him something @piercemr. Jessica Greene Like music, color is a way of introducing more dynamic aspects to your videos. To boost engagement, promote your video on social, include it in your newsletter, or boost it with ads, says Janil Jean of Logo Design Guru. For training videos in particular, encouraging your audience to take further action is a great way to increase their retention. People like everything to be visual and creative. Even Facebook and Instagram videos can prove to be very popular if posted consistently. As for me, we also use this marketing strategy to show people of our legitimacy and that there are no boundaries when it comes to love and dating. In fact, if brands can leverage the power of most of these channels, thats a win-win as that is really pushing the boundaries of reaching as many customers as possible. content, the more (less) comments the video is. Dont Create and Quit: Create a schedule; even if youre only creating new videos once or twice a month, its important to make sure they go out. Those are the two things you need to get engagement, Crestodina says. If you do something once and then never again, it wont make an impact! By 2019, online video traffic will account for 80% of all consumer Internet traffic reported Forbes contributor Mark Templeman. You may unsubscribe from these communications at any time. Considering the findings of recent studies (like the ones highlighted in this excellent report by Wyzowl), its easy to see why! A study done by Adelie Studios shows that videos are shared 1,200% more than text and images combined. Lastly, the storytelling medium is essential for a marketing strategy. Attention spans are shorter than ever, so video has been used even more to show vs. tell for maximum impact. Video increases brand engagement because it provides a personalized, human approach to your product or service. Accelerate your thought leadership by contributing to our blog. If youre creating training or learning materials, this approach is more likely to have a big impact and successfully educate your audience. Audiences (buyers) are more likely to hear and see about a product than to read about it. Or perhaps it left you with some food for thought. Engaging video is king. 7 Expert Tips for Creating Engaging Video Content We call these active and passive strategies. In my experience, as a blog owner and an affiliate marketer reviewing products, I answer common questions in my niche via video. Free and premium plans, Content management software. Animations have a universal appeal, calling our attention no matter how old we are. Length of content matters. The most effective way for brands to leverage video in their marketing strategy is to take a holistic approach. But while video content is more effective than text, there are ways to make your video even more attractive so that it drives more traffic and invites more engagement. If your audience isnt getting the information they expected, in other words, thats relevant to them, theres an extremely high chance that theyll stop watching the video. Its no secret that over the last decade video content has seen a meteoric rise in popularity. Need a video marketing provider for your business? Were constantly looking for the best photos as we scroll through social media feeds and we react best to ads that are professionally produced. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Visualize contents are more engaging. Demonstration videos about your product or service will also be beneficial, as your customers will be able to see a real-time example or explanation of how your product or service works before the purchase. In this episode, I share lessons learned for making engaging video from my own experience in the video industry. Bottom Line: showcase your brands personality through video. Its best that you align these assets with whats happening in your video, so your audience know what information to expect, rather than trick them into watching something they dont want. In this role speaks and teaches about video creation and visual communication. You can also create a whole video using only clips and still images if you have no live-action content to use. Video increases engagement because our society is extremely visual. When you tell customers your brand story through video, they relate to your brand more, leading to strong connections and loyalty to the brand. According to Buffer, an effective video hook visually engages viewers and previews the videos core message. Keeping our subscribers in the loop since 2009. Humor can be tricky to incorporate in your videos, but if there are ways of weaving it suitably into your content, it can have a big effect on your audience. Make sure you mix up all mediums in your marketing strategy. Jeff Stanislow of Chief Internet Marketer says to have an engaging thumbnail image, and write a compelling description thats seven words or less., Orbit Media Studios Andy Crestodina argues that its all about the thumbnail image. You dont have to show a face throughout your entire video. on June 4, 2021 (last modified on May 25, 2022) 14 minute read, videos are more effective at generating leads, 16 Ways to Improve Your Average Video Engagement, Include Annotations, Visual Cues, and CTAs, How to Improve The Conversion Rate of Every Video You Produce, evoke emotions by adding background music, The Essential KPIs for Tracking The Performance of Your Marketing Videos, Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy, Drive Higher Intent Leads Through Your Site ( MTN #13), $0/month, no credit-card required, free-forever version, a persons face (usually the presenter, but not always), a little bit of text (usually the title, but not always), Adding the video to your homepage and/or about page, Pinning a tweet with the video to the top of your Twitter profile, Asking your team to share the video across their favorite social channels, Adding the video to your team members email signatures, Adding it to the landing page for that product, Sending it to former and existing customers if its a new product, Using the video in paid social media adsbonus points if you use retargeting to tailor the ads to qualified, mid-funnel leads, Sending the video as part of a re-engagement email campaign to warm up leads and drive them to the next conversion point, Giving your sales team an email template that includes the video to share with their current leads, Including the video on relevant landing pages, Linking to the video from your welcome message in your live chat tool. Try another search, and we'll give it our best shot. As a brand, I keep the users coming back by providing high-quality and useful content in videos (checklists, well-researched pieces, etc.). There are two things you can do. During our videos first three seconds, we rapidly cut between numerous Shark Tank pitches. People are always fascinated by how things are made, so giving them a behind-the-scenes look into your business is a great way to build engagement. The content of a text refers to the basic information it conveys . Each time our narrator expanded on a concept or some data, our viewers could listen to the information and watch a visual representation of it. Is there a silver bullet for making engaging video? Multimodal content not only keeps consumers interested, but it also creates a more memorable visual experience that stand-alone formats cant compete with. The narrator quickly summarizes the videos main point too. Users are overwhelmed with textual information on the web, so video gives their eyes and brain a rest. And to create gripping videos, you need to be able to understand and predict human preference and behavior. The seamless connection to brand-safe video content is already bringing a major uplift in revenue for publishers likeOdyssey. The Art of Video Production: Companies vs Freelancers. University of Iowa researchers found that captions helped viewers retain more information. Considering the findings of recent studies (like the ones highlighted in this excellent report by Wyzowl ), it's easy to see why! Vision was the only way to learn about the world. If brands have a dedicated blog or email newsletter, embedding pertinent videos in them will be highly appreciated and provide additional support to the overall video marketing strategy. About the author Background Aidan McCarthy Director at Hidden Woods Film Co. at Hidden Woods Film Co. Aidan McCarthy is the Director and Co-Owner of Hidden Woods Film Co., a commercial video production company based in Denver, CO. Aidan has been directing commercials, branded content, music videos, and short documentaries for over a decade. Then, send your thoughts to us at thevisuallounge@techsmith.com did it make your video more engaging? 54% of consumers want to see more video content from brands or businesses they support and 43% say a branded video is the most memorable type of content shared by companies. Nowadays, psychology isn't just a college prerequisite. For example, video engagement rates on social (like Facebook or Instagram) are much different than video engagements you would measure on your website or YouTube channel. At the word level, language content includes regular verbs (Ireland & But, like storytelling, there is a time and a place for evoking certain emotions in your videos. You really want to work on how your videos start and figuring out what your hook is.. According to aHubspot study, 83% of consumers would consider sharing video content with their friends if it is specific to their interests. The other option is to just see what your current video engagement rates are using a marketing dashboard software, use that as a benchmark, and then follow the tips above to try and boost your engagement. Present it in a legible manner and in a spot that makes it easy to read and comprehend. A forecast by Cisco indicates that a whopping 69% of consumer internet usage will be video based by 2017. Kimberly Smith, Marketing Manager, Clarify Capital. Videos can increase brand engagement in multiple ways, such as: As of now, YouTube is the best channel to use for video marketing approaches. 1. The more quality video content you have, the better your SEO rankings, resulting in more video views, more website traffic, and more sales. Shooting your video on a set or on location raises its value and makes it more professional. One of the most effective channels for video marketing is a companys homepage, as its often one of the first points of interaction a consumer has with a brand. |Jun 21. and how to understand to others and how to follow than. You want them to walk away thinking: I relate. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people. August 04, 2017. Our video told a story about entrepreneurship. And watching a subject talk while sitting in one spot for two straight minutes will bore most audiences today, no matter how animated the speaker is. When someone tells you a story, they can plant their personal experiences and ideas directly into your mind. So for our latest survey, we set out to determine what aspects of a video have the greatest impact on viewer engagement. Social media posts featuring videos consistently got up to 50% more engagements (likes, comments, shares), while our YouTube channel has doubled its number of followers. Over 45% of consumers will react or convert after watching a video. Provoke emotional reactions. Create videos that are actually valuable and entertaining to your audience instead of just sharing a message you believe is important, says G2 Crowds Derek Doeing. In this case, making sure you have clear audio prevents your audience from looking for the information they want elsewhere. Here are resources to get you started. Video translates to mobile very well and thats how most people browse through social feeds and engage with ads. Depending on the context, you may need your audience to commit to your video in different ways. In general no other form of content comes close to videos in terms of engagement, but some videos are a lot more engaging than others. Finally, YouTube is readily accessible on mobile phones, which are more affordable and account for the highest number of online purchases. The key is to connect with your audience on an emotional level. A study done by Pop Videoshows that viewers remember 95% of information from videos compared to only 10% from text. Set your audience a task at the end of your video to get them to put what theyve learned into practice. Watching something has always been the best way to learn. A noticeable way is increasing your conversion rate. Active strategies are where you give your audience a task or get them to interact with your video in a certain way. Hooks are potent because they can simultaneously grab your viewers attention and generate interest in the rest of the video. Those videos cost nothing to create and post, and they connected with people to raise millions of dollars for a great cause. This is why so many people prefer to consume information through video today. If it didnt captivate them, Facebook could squash its organic distribution. This is why many media publisher companies are adding videos to their websites. Video is the perfect medium for brands to tell their story and increase brand awareness authentically. Powrs video player algorithm is able to determine the most relevant video from a wide library of content created by publishers like Cheddar, NowThis, Fox and Billboard. The demand for online video is blowing up. Will you be using this technique or any others going forward? Learn more about the six product & engineering teams powering Databox. If your content isn't putting their needs front and center, they simply aren't going to care. 6 Ways To Make Your Content More Engaging - Forbes How Does Music Video Production Differ From Other Types of Video Production? Itamar Blauer, Video Marketing Consultant, itamarblauer.com. In fact, this survey found that 86% of people value authenticity when deciding which brands to support, and that 90% of millennials believe authenticity is important and prefer real, organic brands over those that are perfectly packaged. If youre posting your videos on Facebook, captioned videos are key to getting more viewers since 85% of videos on FB are watched without sound. In order to successfully engage a brand's audience, marketers should always . It can easily create curiosity and catch the attention of an average viewer. Content marketing is all about the audience. You could even hold them accountable by asking them to show you the results. Trust is pivotal in the inbound marketing world. Aside from its millions of active users, it also allows brands to promote their products and services in the most cost-efficient way. If you can produce video content consistently, it can become a cornerstone of your SEO and marketing strategy. Tech enthusiast, born in Ann Arbor and educated at Michigan State, reported Forbes contributor Mark Templeman. Strategies for an Effective Hybrid Workplace, How to Create Compelling Video Content for Learning, 5 Reasons to Blur Images at Work (When in Doubt, Blur it Out). Perhaps your tone should be more friendly and exciting vs. informal and business-like. A lower bounce rate is also an important factor for Google to decide how high theyll rank your content in their search results. This number represents a 100% engagement (Everyone who viewed the video, watched the entire video). In terms of website traffic, weve also seen differences between articles with videos and articles without, up to 20% more views for the former, which we attribute to Google favoring pages with diverse media. Some clever ways to use clips and still images in video creation include slideshows, time-lapses, stop-motion, and pixelation. The most effective way to improve your video engagement is by asking viewers a question. These channels allow brands to reach diverse audiences and generations, from baby boomers to Gen Z. In our research, we found that 35% of people say theyd stop watching a video if its not relevant. And if they recognized the entrepreneurs, they knew exactly what the video was about. It can be triggered by content that is humorous, controversial, thought-provoking, or capable of evoking a strong .
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