Video advertising can target a wide target audience and work on many levels. Video is one of the most popular content forms in the world and the truth is that its not likely to be going anywhere soon. Staying ahead of the game in terms of video advertising looks like a good bet for the future. The interesting thing about these videos is that theyre only up for 24-hours so that creates more of a real-time feel. 89% of However, video advertising is not guaranteed to bring success without marketers knowing more about it and how to pull off effective campaigns. How to create professional videos with your iPhone for free! There are many different formatting options when it comes to video advertising. Video viewers will see them constantly while watching a video. This is something many businesses overlook. Its so flexible! Vyond is the leading animation platform on G2. This is exacerbated if the infographic is overly cluttered i.e. Do the research: As you surf through the websites of different companies, make sure to check everything from top to bottom. Upgrade your visual content and use the power of Vyond animated videos! Do you choose to go for a cool dance video, a live performance, or even a video that doesnt seem to have anything to do with the song? As your business grows, so does the need for more engaging content. Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; its also easy to share across multiple platforms. Indeed, video content has consumed our lives so much so that we cant remember how it was before them. Youll also want to be sure to keep your video mobile friendly across the board. Posting a video on social media isnt dissimilar to a conversation, you can only discuss one thing at a time. If you want to find out how you can use videos to help the learning, teaching, training and facilitating, contact us from the, AMI Youth Employment Accelerator Programme. window.tgpQueue.add('tgpli-649fd4db270dc'). It offers an engaging and fun alternative to text content, is not impeded by traditional constraints surrounding live-action video, and upgrades static infographics into a highly engaging guided tour through the content. Okay, there you have some amazing reasons for incorporating video into your marketing activities, or learning how to create awesome videos if youre interested in digital marketing careers. Production quality is becoming more important. Thats why they created this animated tutorial video that assists the consumers every step of the way. All your content should be optimised for search engines and your videos should be no different. Namely, the more smartphone users, the larger your video audience is. This is especially true for those who arent big readers (a good rule of thumb is to assume that peoples eyes could be tired from looking at a screen all day). With online videos accounting for more than 82% of all consumer internet traffic by 2022 you need to be considering your options going forward. Since people love to watch videos on the go, and the number of mobile users is rising, the audience for videos and video ads keeps growing. The most successful content marketers are delivering content consistently through multiple social media channels. window.tgpQueue.add('tgpli-649fd4db270d3'). Smart tools to help you store, organise and activate video and rich media content, Professional media logistics for media companies and sports organisations, Long term preservation and controlled access for all types of media content, Generate more revenue from your content using online licensing via credit packages, Manage lifecycle and control distribution of your brand files and marketing assets, Streamline creative projects with easy sharing, annotations and review & approval tools, Home Whats more, they remove the need for the bounds of text blocks, thus allowing you to combine sound with moving images to leave a strong impression and deliver a clear message to consumers. New York CNN Anheuser-Busch InBevs top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as Americas top-selling beer. Having a good music video can boost an artists exposure and visibility exponentially. 5. Product reviews and demo videos can be created by brand ambassadors in exchange for free products. Explainers can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications. GET MORE from your Video, Podcast and Images, Fully responsive media hosting in 4 easy steps, Centrally manage all your assets seamlessly, Boost your content with lots of on-video features, Analyze your media assets with key insights, Pick and Choose the best features for your needs, Manage digital assets from multiple locations. Spending money on video views is a great method to get your brand exposure with the best bang for your buck. Now, music videos seem to be the only option for any serious musician or band. Thats where animated video can help. When a viewer clicks on an ad, the content pauses and the ad opens to take over the full screen. Other names and marks are the property of their respective holders. Therefore, find a way to give them what they want because social shares can drive more traffic to your website! Your audience is no longer just hearing your music, they are seeing it as well. This content is eligible for CPD points. Well, videos are highly effective in helping you achieve this. So, videos offer conversions, sales, and ultimately huge returns on low investment. Come to the video side, youll increase your return on investment (ROI), marketers say! Many are sharing a video clip of Biden seated at a long table with Indian Prime Minister Narendra Modi and prominent business leaders at the White House. How to build the business case for digital asset management. As a result, 87% of businesses are already using video marketing as a tool. Imagine starting on a closeup of a person, then zooming out to show a crowd of people, then blasting up into the stratosphere for the truly BIG top view. Optimize ad spend. Twitter offers in depth analytics for every hashtag, detailing key demographics, providing you with a great base to orchestrate your search optimisation. For example, which option (shown below) would you use to address complex topics like sexual harassment training: With animated video, you can take all those factors away and strike a wider range of emotional tones. And 2) why you use themes: because all the design work is already done and pre-installed, and the beautifully-themed page or post was created as soon as you clicked the mouse in the previous sentence. Video is also very accessible to anyone with internet access, both to watch and to produce. But just to be on the same page, CTR shows the percentage of people who were encouraged to take some action after watching your video. It's easy to create a new post Just think about visuals, write the script, storyboard, and before you know it, youre on your way to producing another video. 4 reasons why you should use video marketing Out of everything used in content marketing, videos produce 12 times more social shares than text and images combined. Video advertising is the process whereby brands display promotional content to the millions of people who watch videos today. Take this video from Tasty, a Buzzfeed brand: I Recreated My Favorite Childhood Treat (Salvadoran French Toast) Tasty Watch on Videos on landing pages can be very effective but only if they dont scare viewers away. Video ads help a brand to tell its story better than other formats. However, on social media, people are more likely to share that content which strikes a chord with them. Its imperative to deliver relevant content to your audience. With your call to action in mind, your video should be telling the story that leaves viewers wanting more. This is why marketers have to be careful to create relevant ads and place them in a minimally disruptive way. Not only that, but they are also more inclined to share them. From a marketing perspective, music videos are used to promote the sale of an artists work. We want to see and hear people in a real-life context -- its meaningful. Is personal development becoming the new paradigm of success? Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO -- as long as the videos themselves are optimized properly as well. Our set of animation tools lets you include the characters, charts, and props necessary to prove why your product is the leading solution in the market. Back in the day, this was a new sensation, and it took the world by storm with the emergence of MTV. Today, and every June 5 since 1974, we celebrate Mother Nature! So, what you should do is optimize your videos for SEO. It enables advertisers to reach across channels and serve targeted ads on desktop, mobile, and even TVs. Heres one example of a video the company created: Also, an engaged customer is more likely to reach your call to action and respond to it. http://www.videobrewery.com/blog/18-video-marketing-statistics, http://www.livescience.com/42666-human-brain-sees-images-record-speed.html, http://www.business2community.com/content-marketing/important-stats-need-know-visual-content-marketing-01147752, http://psychology.about.com/od/cognitivepsychology/a/memory_retrival.htm, http://www.businessinsider.com/youtube-video-watch-time-grew-60-2015-7, http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/, Your email address will not be published. That means we have a split second to captivate our audience and keep their attention longer. This visual medium appeals to the senses and offers an easy and effective way to communicate important messages. So, the real power of communication lies in videos. Many are sharing a video clip of Biden seated at a long table with Indian Prime Minister Narendra Modi and prominent business leaders at the White House. Home Blog Digital Marketing The Importance of Video Content in Days of Uncertainty Posted on December 29th 2021 Victor Blasco | 12 min read Whatever misgivings I started off There are so many advertisers competing for attention. Videos, in general, are composed of pictures that make up rich media moments. Leverage video tools to close deals faster. Being both entertaining and visual, videos can make you a lot of money. 82% of all consumer internet traffic by 2022. And they are an unmatched medium when introducing new products or services. 1. The business roundtable focused on efforts to foster more cooperation between the U.S. and India on artificial intelligence, semiconductor production and space. Its one thing to have compelling content, but its vital to sweat your assets and drive conversions. Live video will account for 13 % of traffic by 2021. Get to know Vyond Go: your new AI-powered video creator|WATCH NOW. Many are sharing a video clip of Biden seated at a long table with Indian Prime Minister Narendra Modi and prominent business leaders at the White House. A music video can become an extension of your identity as an artist. This allows students with different learning abilities to retain information in a method more suited to them. Video is a fantastic tool to hook your audience. Songs and their music videos are so intertwined that once you see a video for a song, its difficult to separate the two in your imagination. That action can manifest by a retrieval cue, based on an ad they saw before a YouTube video started, that stirs the consumers memory and redirects them to your website or your product on an online store. Using ad networks may give marketers less control over where ads are shown and a loss of granularity. Still having doubts about video content marketing? 3 Insurance Coverages Every Small Business Owner Needs To Know About, 3 Ways To Improve Employee Well-Being With Continuous Learning, How To Build And Manage Your Online Reputation, How Activists Can Play Environmental Watchdog, 8 Steps To Getting Your Dream JobWithout Submitting A Resume. 2. text- or data-heavy. Any device that connects to the Internet now allows companies, large and small; to promote themselves in creative ways and let untapped revenue streams flow into their company. Weve been busy working hard on new, ImaginCafe hosted an EdTech event on March 29th where Makers had the pleasure of participating. Adam Wilson was in charge, New smartphone technology makes it easy to record and edit videos anytime anywhere. your access to thousands of articles, toolkits, podcasts, lessons and much much more. School and the traditional way we teach and transfer knowledge are not always suited for, We havent blogging a lot recently and we have good reason for that. This years theme is Youth Building, People in their twenties and early thirties are increasingly rethinking the traditional codes of success and seem to be favouring, Happy International Womens Day 2017, everyone! Well, thats at least according to a study revealing that 90% of consumers watch videos on their phones. But video takes it to a whole other level. Address: Address: 39A Whitegate Drive, Blackpool, FY3 9DG, UK. That idea then calls the person to action. Dont believe us? 90% of consumers claim a video will help them make a purchasing decision. If youre adding something to the video that doesnt contribute directly to the call to action, you may want to consider removing it. This number used to be at a mere 3%! Benefits of SEO: Search Engine Optimization, Guide to Content Writing for Affiliate Marketing, Social Media Marketing is vital for Small Business, Email Marketing and Digital Marketing Strategies, Content Marketing Tips & marketing strategy, Best Ways To Find Websites For Guest Posting. 10 Reasons why you should be using video in your social media. Every day, while scrolling on Instagram, TikTok, Facebook or other social media platforms, users are increasingly getting targeted with sponsored posts by advertisers. Hire us as a freelance content writer. Vyond CEO Gary Lipkowitz covers the ins and outs of using ChatGPT for drafting video scripts. In the office, on the beach, by the pool, on the train, even on the toilet if you want. There are more image ads that are being shown every day largely due to the increase of businesses going online and in the number of new advertisers joining Facebook every year. Christmas is the perfect time to stuff your face with food, before relaxing with a great content so 10 Reasons why you should be using video in your social media. Biden was making a joke at the outset of a roundtable with Indias prime minister. Viewers feel more of a connection to brands showing video ads on mobile devices than on desktops or TVs, according to Google. Please enable Strictly Necessary Cookies first so that we can save your preferences! Social networks also invest in videos and try to roll out new features to support them. Videos can make you some serious money. Companion video ads: Companion ads play alongside the content and often take the form of text, display banner ads, rich media, or skins that wrap around the video content. Those evolved to pictures with full meanings, to written text and have ended on video, the collaboration of visual and sound sensory. But lately, infographics have increasingly become text- or data-heavy and therefore visually cluttered (and headache-causing). Now that videos are everywhere, we investigated why theyre so important in teaching, training and learning. Animated video is a rich, engaging medium, that is cost-effective, easy to manage, and will help your key points pop. Animated infographics provide a guided tour through the content, which offers two benefits: Animated video is a dynamic and versatile medium that can elevate your story to a new level. Studies show that having them on your landing page can increase your conversion rate by 80%! BRID.tv is a registered trademark. Nothing can beat them when you want your customers to understand more complex and sophisticated messages. It will usually run for about 5 to 15 seconds before reducing in size or rotating to another ad. There are many other statistics on video content and its effectiveness online and they further prove this point; an online presence is critical in todays market, but that presence needs something to push and prod the consumer towards your company. Also, marketers have a chance to create ads that focus on time-sensitive promotions. How to Measure the Effectiveness of Internal Communication within Your Organization, Video Content vs. I started off without you, and I sold a lot of state secrets and a lot of very important things that we shared, Biden says in the video as Modi and others are seated around him, smiling and laughing. Insivia's report states that people tend to retain 95% of the information they see in a video, which is significantly higher than the 10% of information retained from reading text. 7. Heres why animated video is a great medium for telling stories: Animation allows you to slide scales and bend the laws of nature. Just ask yourself Can I aim a camera at it? If the answer is yes, then live-action may be more straightforward than animated video. Reports are based on data so theres no guesswork involved. Regardless of whether your answer to this question is a resounding yes or a confident no, today were going to tell you why videos are important to grow your company and build trust. Theres simply too much choice out there. All rights reserved. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers attention but short enough to leave them wanting more. Even compared to other Facebook marketing objectives, none even come close to being this cost-optimal. 6 reasons why Testimonial Videos are important for your brand 1. Social media is continually changing the way that we communicate and consume information. With animated video, youre not constrained by any of these factors. But dont forget to incorporate the right keywords, a strong title, and a solid meta description! Namaste UI. Its important to be mindful of how often and how much we use videoits important to have a clear purpose for using that film, documentary, or news clip. There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). A golden nugget for marketers that lies beneath running paid video view campaigns is the fact that Facebook grants the ability to retarget the exact video viewers based on the duration each user watched the piece of video content. Greetings everyone! Its not too hard to see why video is so popular these days -- for one thing, its an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watchesa billion hoursof YouTube social video per day.