Facebook slideshow ads are simply video ads that consist of a series of (usually) static images that are overlaid in sequence or animated to slide in and out. 1. 3. Heres a breakdown of the hottest 2022 video ad trends you need to know about to keep up with what the cool kids are doing these days. Posted 11.27.2022 by Josh Krakauer 10 Tips for Rocking Vertical Video on Social in 2023 Vertical videos are great for social media marketing. As Facebook advertisers, we always aspire to do everything perfectly the first time. These creative best practices for DIY video ads will help you learn how to format, design, and activate video ads on Ad Studiono matter the size of your budget. In her spare time, she gardens and paints from her house in the Florida panhandle. Take the first step towards a better website. Multiformat campaigns on Spotify can result in a 90% increase in ad recall and 2.2x in brand awareness.10 Combine the unique superpowers of audio and video formats based on your campaign objectives and messaging. Build your social media marketing strategy. On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process. To learn how to create videos in Google Ads, visit Create a video using Asset library. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views, according . Example of vertical video letter-boxing in . For example, team members from GRIT Fitness jumped on an informal Instagram Story to share information and updates about their home workout classes. Its not so much about completion of an ad as much as engagement time after the video. A featured video in a Masthead ad autoplays without the sound for up to 30 seconds at the top of the YouTube Home feed. Here are the technical specs for Facebook vertical video: The important takeaway is that vertical video is supported on both desktop and mobile players. About video ad formats. Video and Facebook are a match made in heavenone your ecommerce brand can capitalize on by running video ads on the platform. They demand more space on mobile screens. Thanks to the artificial intelligence (AI) revolution, numerous AI writing tools are available to help you streamline how you create content. Evaluate the impact of shorter video on the normal battery as a primary test. Horizontal formats do not play well there. Animation Ad Examples Vertical Animation Ad Examples. 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Before you know it, its 11:30, and youve spent the past few hours engrossed in the platforms never-ending montage of funny videos. Today, weve learned a ton about how to create high-converting video ads by following current trends, formatting our ads with the most recent guidelines, and viewing some examples from brands around the world. This isnt surprising, as its also continuously rated as one of the most-downloaded apps worldwide. Record yourself interacting with the product for a few seconds, then save the boomerang video and use it as your Facebook ad creative. You cant add a CTA to a Masthead ad on TV screens. An eye-catching, full-screen video can stop someone from scrolling past your content on their Instagram feed. This trend has a chokehold on YouTube, with ASMR coming in 3rd for the top searches on YouTube in the US., The reason I bring it up is that this Stories ad is exactly what ASMR is all about. It's easy for anyone to start their own online store with Divi. As Stephen Light, co-owner and CMO of Nolah, explains, many Facebook users autoplay on mute, which puts into focus a couple of best practices: including captions so that your audience can still engage with the narrativewhich also increases accessibility for the hearing impairedand producing visual storytelling thats captivating with or without sound.. Whats even more interesting is that vertical video changes how users watch ads. Consider how you can use the video ad as a spot to show real people using the product or service," says Darren Litt, co-founder of Hiya Health. The video clips were short, to-the-point, and provided a glimpse into the energy and excitement the instructors were preparing to bring to their classes. When a user clicks on the mobile video Masthead ad, it will exit to the YouTube watch page for the featured video. The mobile-friendly, full-screen experience of vertical videos can help improve your campaigns engagement with mobile video viewers. While most platforms now support (and even prefer) vertical video, they each have different standards for vertical video dimensions. At the end of this Story, they also mention that they feature rapid door-to-door delivery, meaning theres no reason not to enjoy a delicious (and beneficial) sub the next time youre feeling peckish. Find a niche or business idea and get started, Practical steps for starting a business from scratch, Learn the 11 steps to starting a business, Start a business selling in-demand products, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about dropshipping and how it works. However, no matter the orientation you choose, Spotifys video ads are served "in focus" when the screen is on, and users are engaging with the app. Both of those elements help potential customers overcome common obstacles and purchase through the CTA button. The video itself is only seven seconds longrelatively short (even in the online world, where short-form video content is the norm). Viewers don't have the option to skip the ad. Those viewing the ad on a mobile device have cookies stacked across their entire screen. Even though YouTube is a video-oriented platform, there are two types of ads you can use to reach your audience. Vertical video went from an unforgivable sin to the industry standard practically overnight. The barometer in your Ad Studio dashboard only shows the campaign total, so be sure to factor in weeks as you plan. Boosts proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Want a free copy? Facebooks advertising algorithm filters out those people. Videos on IGTV tend to be a mixture of DIY and professionally-edited videos. For example, if you have a quick reminder to share or run always-on campaigns. You can work with the Google advertising team to get a rate estimate and campaign impression goals. Using simple GIFs that clearly state the offer can be an easy way to bypass long video creation times. Nothing but 10801920 will do here. The goal is to drive people to your website to purchase the product on showa job made much easier when the potential customer already knows your brand and the product you sell. People are more likely to watch a video that seems high quality. Snow uses the before and after format in this particular ad. Learn how to manage an animated video project for your organization: Emma Rose is a content marketing expert, SEO extraordinaire, and research addict who believes life is better when its animated. More importantly, video accessibility is critical so everyone can enjoy the content youre creating and sharing. Divi makes it easy for anyone to build their own website. Mobile allows you to record and post in-app and add text and stickers, whereas desktop requires a pre-recorded video. (sadly). For vertical ads, the messaging should be avoided at the 10% and the bottom 25% of the video. With this guide in tow, you, too, can create a Facebook video ad to be proud of. Unboxing videos are also very common on YouTube/TikTok, meaning theyre capitalizing on another trend too. The goal is to reach as many people as possible and raise brand awareness. According to Mary Meeker's 2015 Internet Trends, vertical viewing now accounts for 29% of view time, compared to 5% just five years ago. In this article, well present 9 Facebook video ad examples that wowed us in 2022, cover some of the current video trends, and give you tips on how to create high-performing video ads that convert in 2023. We explore the advantages of vertical videos and how you can use the format effectively in advertising. Start youronline businesstoday. Theyve been so clever that I specifically thought of them when writing this section. BestSelf, a brand that sells journals, uses this strategy with its Facebook video ads. So, Kitty Poo Club shows how its cat litter boxes are better than the others, complete with a 20% coupon code to nudge Facebook users toward its website. A lot of customers these days ask me if they should go for vertical video instead of 16:9 and as I run a video and film production company, the Eigenart Filmproduktion, sometimes its hard to explain them, that its more effective to shoot in 16:9. Youll be charged only when viewers choose to watch your ad by clicking the thumbnail. Brands like Red Bull were the first to jump on the TikTok bandwagon. Weve been in a mobile-first world for a long time now, and it shouldnt be surprising to learn that most people (around 70%) watch videos with the sound off while on mobile devices. Horizontal videos dont claim as much real estate on vertical screenstherefore making them easier to scroll past. The Masthead ad can appear in a widescreen or 16:9 aspect ratio format. Unless youve been living under a rock for the past few years, you might have realized by now that theres one type of content thats been dominating every social media platform: video. Using the right dimensions and aspect ratio helps your video display correctly and prevents distortion or clipping. Vertical video is easy to incorporate into your brand marketing strategy or your clients. Online shopping makes it easier than ever for customers to compare different products throughout the buying process. Fullscreen vertical: 16:9. But they dont need to be overly complex. Here are 10 types of Facebook video ads to experiment with, complete with examples to show you how its done. A couple record themselves opening the parcel and following the prompts outlined in the adventure journal. The best ad copy isnt paid forits the quotes and rave reviews from your happy customers that truly have the most impact on prospective buyers., This is one of the reasons why user-generated content has grown exponentially in the past few yearsfor a good reason., A report by Semrush even found that engagement increases by 28% when consumers can view a mixture of user-generated product videos and official brand-authored content.. Millions of customers use and love their email and digital marketing suite. As a content creator, there may be times when you need help with coming up with a good headline, blog post outline, or social media ad. Remember that creative should match the platform, the environment, and the context in which its being viewed, and be mobile-first. The smarter option is to build a digital marketing funnel that shows different videos based on their previous interactions. Recent brand lift studies revealed that top-performing campaigns have an average frequency of at least one per week. When shes not writing engaging content, Sarah enjoys cooking, running, and yoga. Thanks for reading! The audience on TikTok is young, engaged, and always looking for great videos to watch. A featured video in a Masthead ad autoplays without the sound for the full duration of the video at the top of the YouTube app or m.youtube.com Home feed. Facebook hosts a variety of aspect ratios including vertical, landscape and square. Are you planning to incorporate more vertical video into your marketing strategy this year? While creators put a variety of elements in their media kits, here are what influencers generally said they included: A cover page. 3. Since Stories disappear after 24 hours, theyre a great place to get your audiences attention and drive them to engagement and action. Get free online marketing tips and resources delivered directly to your inbox. Good luck! As a quick recap, heres how you can leverage vertical video to better engage your audience: What is your favorite way to watch vertical video on social media? Vertical banner ads are a common thing in the display advertising world. Need some inspiration to help get you started? Insider spoke with creators across . Bumper ads are 6 seconds or shorter, and play before, during, or after another video. Outstream ads begin playing with the sound off. Use Facebooks retargeting feature to show those otherwise-lost potential customers a new video. Luckily for us, this is a relatively easy problem to solve. If youre still spending a ton in photo editing fees to remove your model's flaws or using high-dollar studio shots, you might actually be doing a disservice to your brand. But it works when teasing new product lines. I think its more versatile to edit it in post for vertical later, than shooting directly vertical. Incorporate vertical video into your Stories, 7 Best Mailchimp Alternatives in 2023 (Free and Paid), What is Copy.ai and How to Use It (10 Pro Tips), 5 Best Marketing Automation Platforms for Your Business in 2023, 10 Best Minimalist WordPress Themes in 2023 (Compared), How to Use Photoshop AI Generative Fill in 2023 (Detailed Tutorial), Download a FREE Header & Footer for Divis Construction Layout Pack, Lensa AI App: A Step-By-Step Guide to Magic Avatars (2023), Get a FREE Marketing Layout Pack for Divi, Is more likely to hold viewers attention, with a, Gets more views than horizontal video (viewers are, Drive viewers to your long-form videos on IGTV, Use all available screen space for your video, Optimize your vertical videos for the platforms youre posting them on to avoid issues with size and cropping, Dont be afraid to share informal, casual videostheyre more authentic and your audience will feel more connected to you, Share vertical video via Facebook and Instagram Stories to keep viewers engaged, Post-long-from vertical video content to IGTV, Leverage vertical video in your Instagram Stories ads, Caption your videos for greater accessibility. SnackSurprise. . You might be able to get away with square if you surround it with strong captions and music. Aside from my caffeine addiction, I was attracted to this ad for a few reasons: In addition to the scroll-stopping content, they also utilized every inch of ad space by mentioning the coffee is freshly roasted and has 30 different flavors to choose from. Consider videos that are 15 seconds or less if you can deliver your message in a shorter timeframe. Get your first creative for FREE . PupSocks, for example, shares this video of a customer reacting to being given its product. This has proved one of the more successful ventures, as 66% of Instagram video viewers found this video style more engaging than others. Its short film, "The First Driver" was produced in vertical format for IGTV. Pair this with their offer for $60 in free groceries if you join now, and you have an offer too delicious to ignore. Information like age, interests, and past interactions with similar businesses help determine what ads are displayed in users news feeds or on the side of their screen. Get the most comprehensive guide to building the exact workflow we use to drive kickass ROAS for our customers. Use skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners. Variables I like to test are different hooks, voiceover versus no voiceover, etc. Non-skippable in-stream ads are 15 seconds or shorter, and play before, during, or after other videos. It shows a customer using the journal, labeling it as its #1 tool to be more productive.. In many cases, youre editing the video on a desktop computer. Quantity. From Meta Ads Manager, you can create video ads or boost a post with a video from your Facebook page. Oops! Viewers don't have the option to skip the ad. Caption your vertical video so your audience can effectively watch your content without having to turn the sound on. Heres an example of the stop-motion Facebook video ad from Partake Foods. In a former life, Sarah worked in journalism writing for magazines including Boston Magazine, The Improper Bostonian, and Luxury Travel. For subtitles in your language, turn on YouTube captions. Vertical Animation Ad (Stories, Tiktok, Snapchat) (7) $80.00. Learn how to design irresistible Facebook ad creatives with this guide. Many apps control this flexibility themselves, choosing whether or not it will be possible to swap orientations on the interface. Consider, for example, an ad featuring a kid's birthday party: A traditional 30-second spot filmed by an ad agency might spend the first 15 or 20 seconds following the kid . The product tutorial generates the most clicks. When BMW wanted to market its sustainable energy vehicle to millennials, it turned to Snapchat ads. When using these ads, brands will see their 3 to 10-second animated GIF-like "teaser . Lets face it: in 2023, perfection is outembracing authenticity, as flawed as it may be, is in. Flipboard today has added support for vertical videos ads enabled through its redesigned Cinema Loop product. But with a commerce media strategy and the right advertising partner, marketers can use one video to build ads for the full customer journey. Custom Branded Animated Content. However, full screen vertical video is engaging enough to encourage audio. If youre not quite sure how to track these metrics or the best software to do so, check out our Facebook ad reporting guide here. Don't get lost in all the rules trying to perfect your creatives on your own. In short (), if you plan to go this route with your video ads, make sure you: As long as you follow our basic video guidelines and capitalize on some of the trends we mentioned above, youll be well on your way to creating high-converting Facebook video ads. How to Place Video Ads for Best Results. Thats why your businesss USP needs to be front and center in your video advertising campaigns. Vertical video ads are watched all the way through 9x more horizontal video ads on Snapchat, and over 7 billion video clips are viewed daily on Snapchat, the majority which are vertically filmed. Instagram Reels use the same dimensions as Stories and can be shared to your feed as well. That means your ad needs to capture attention within the first 3 seconds to get them to stop and get to the point as quickly as possible. The problem with that is pretty obviousa video designed with landscape dimensions in mind simply doesnt look right when squished into square formats. A 2023 Guide, What Is a Mastermind Group? People dont want to rotate their phones to watch a 30 second ad and they wont watch something that doesnt fit the platform. This style is characterized by incredibly short videos (typically 15-20 seconds) that serve as infotainment. They work almost anywhere and allow your content to fill the screen. Youre welcome! The beauty of the boomerang video is that theyre incredibly easy to create. Each slide in the carousel shows real customers opening the goody box. Masthead ads are only available on a reservation basis through a Google sales representative. You could also combine this video format with influencer endorsements. The hottest new social media app, TikTok, is built on vertical video. Build hype around your new line by releasing a series of engaging Facebook video ads that show your new product in action. In-feed video most often appears in square format while stories and IGTV standard vertical video at 9:16. Concentrate on one object to make the most impact visually. The #1 WordPress Theme & Visual Page Builder, The Best Theme for Bloggers and Online Publications, The Ultimate Email Opt-In Plugin for WordPress, Last Updated on January 27, 2023 by Haley Walden 7 Comments. CTAs that encourage users to take a specific action tend to see more performance.7 Be sure that your ad has a clear CTA and matches the written CTA button in your companion display ad. This is everything we want from a video ad: short, to the point, and actionable. Learn more About YouTube TV ads. New customers will have wildly different expectations on ads they expect to see from a toothpaste versus a bicycle brand. Here, instead of focusing on its shoes or athletics lines, Nike embraced the more human side of their brand by featuring stories from its Nike Football Community members, who gathered to discuss how football unites Black communities across the world. This gives your audience the best possible viewing experience. You might hear people use dimensions and aspect ratio interchangeably, but professional video creators know the difference. As with Stories, video can be just as engaging and successful when created on a phone. Thrive Market does a great job of telling a story as quickly as possible with this ad. She's a multi-passionate geek with many obsessions, including books, martial arts, film, music, and musicals. Weve seen ads with background music resonate with our users and drive 4.3x higher intent than ads without music.6. Thanks a lot. Consider using text for subtitles, which come in handy when translating videos to a foreign language, for example. If you havent started using video for your Facebook ads, you need to do so stat. Instagram stories, IGTV, and Snapchat are examples of vertical content types. Charlie Chang. Outside of YouTube, you can also opt into Google video partners to reach more people. Facebook video ads are an incredibly powerful tool for businesses, allowing them to reach a wide range of potential customers quickly and promote their goods and services to specific audiences. Fitness brand Bo+Tee, for example, ran a short Facebook video ad to showcase its new clothing line. Outstream ads are mobile-only ads and only appear on websites and apps running on Google video partners. According to Statista, 98.5% of Facebook users worldwide use their mobile devices to access Facebook. Running both videos simultaneously is a waste of money. (If you need some examples, heres a great overview of TikTok ideas for brands from Inbound Explained.). Your narrative should hit different notes depending on whether youre an emerging or an established brand. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. When trying to explain this phenomenon, they came up with the following reasoning: The preference may stem in part from millennials and Gen Z experiencing perfection fatigue. A YPulse survey found that 90% of 1836-year-olds like it when people showcase their flaws and imperfections, while 60% think it's okay for clothing brands to show imperfect images of spokespeople or products.. Its 8 p.m. and you open your Facebook feed for a quick scroll. Capture attention immediately Aesthetic images, popping colours, and interesting sounds. 9 Examples + Products To Sell (2023), The 18 Types of Google Ads and When to Use Them, How To Set Up and Use the Meta Pixel in 2023 (Complete Guide), How to Build Backlinks for Your Ecommerce Store, 5 Winning Facebook Ad Strategies to Try in 2023, Facebook Ad Sizes and Specs for 2023 (Guide), Most Popular Social Media Platforms in 2023, The Beginner's Guide to Pinterest Ads for 2023, Vismes expansive library of Facebook video ad templates, Home Business Ideas You Can Start on the Side, Things to Make and Sell: The Business of DIY, Print-On-Demand Services for Selling Your Own Custom Products, How to Find a Manufacturer or Supplier for Your Product Idea, T-Shirt Templates and Mockups For Your Clothing Line, How to Make Money Online: 30 Realistic Ideas, What Is Inventory and Why Is It Important? Its a short, repetitive GIF-style video that pivots back and forth to show an object moving. However, they can also be used to showcase product tutorials, tell micro stories, or show behind-the-scenes brand shots. Theres nothing more disappointing than the feeling of watching your video ad completely flop especially when you were anticipating something much better. When you shoot vertical video for social media, be sure to utilize the entire screen. Ship free products to influencers and include an information pack in their parcel. Sometimes vertical content can be flipped for a smartphone that is held horizontally, while other times, the orientation is locked. When we were talking about short TikTok-style content, this is exactly the sort of content I had in mind. Brand deals are a top income source for many influencers. Types of YouTube Ads. Facebook video ads drive 2x more clicks and have a 69% higher success rate than images. Of course you can also use videos instead of static images, whereby short video clips slide in and out but otherwise follow . Thanks for the great tips & tricks when working with vertical video. To learn more about design specifications, supported marketing objectives, and other crucial details for creating vertical video content across . Like any good advertiser, they also end their video with a clear CTA registering for their conference on February 16th. That increases engagement which leads to vertical video success. Something went wrong while submitting the form. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. For that reason, I see a lot of advertisers try to take the easy way out by creating a video in one specific format and using that across every placement Facebook has to offer. Try Shopify for free, no credit card required. Spotify First-Party Data, United States, December 2020, IAB.com, Vertical Video Best Practices, December 2020, Nielsen Brand Effect on Spotify, October 2019, NC Solutions & Oracle CPG Offline Sales Lift, 1/1/2018-6/30/2020 - 2020 Edition, US Version, Nielsen Brand Effect on Spotify, March 2020. You can optionally include up to 2 companion videos in this panel. Originally created by Instagram back in 2015, many social media users are familiar with the boomerang video. With Target CPM, Target CPA, and Maximize conversions bidding, you pay based on impressions. Talk about making your ad scroll-stopping.). When you open an Instagram Video post, it goes full screen in a vertical format, and more videos play automatically. The vertical format inherently requires a closer cropped, more refined take. Theres a lot to cover today, so lets get to the good stuff ASAP! Apple TV+ has more than tripled its share of ad-free subscribers in the past two years, jumping ahead of Paramount+, Disney's Hulu, and Warner Bros. Discovery's Max in share, according to new data .