5. KEY STAT: Among worldwide retailers, more than one-third said they buy ads on TikTok. by thedrawshop | Jul 24, 2019 | Business Brilliance, Marketing, Video Marketing | 0 comments. The Ultimate Guide to Short-Form Video Content - Influencer Marketing Hub Lets dive right in with one of our favorite examples. Authenticity is one of the key reasons behind this, since people tend to trust other users of the same products more than marketers. And when considering their other marketing features, Reels is another way for brands to expand their reach in a minute or less. Instagram Videos 5.2. For example, our video follows a natural progression from the big things like, Isnt butter supposed to be bad for you? to the smaller, product-specific things like, What if my kids hate it? and What if I order a bunch and it all goes rancid? Amazing work if we do say so ourselves! is a little weird. Make a Marketing Video - It's Free Free to use, forever. Don't keep the audience wondering about what they should do with the information you provided. And thats just one of the many, is all about a hoodie with a pocket and its. This means its extremely easy for viewers to scroll past your video if it doesnt immediately draw them in. Plus, even if the jokes fall flat, theres still value in humor. Authenticity is one of the key reasons behind this, since people tend to trust other users of the same products more than marketers. Dos Equis beer commercials were a viral sensation back in the day. Reach an engaged audience of decision-makers. Thats where the AI comes in. Although Twilio can provision short . YouTube launched way back in 2005 and has steadily held its own as the leading video platform. Snapchat Spotlight is a new feature on Snapchat that showcases its users' most popular videos and pictures. With the help of social media influencers, your brand can reach a new audience. Shooting and editing footage. As a result, you need to keep up with the latest video marketing trends for 2023. now have a new way to reach their target audience. It can also supply them with the knowledge they need to make an informed decision. 3 Reasons to Use Short Videos Marketing for your Business: Increased Visibility: Posting short videos can help increase the visibility of your product or service across a wide range of social media networks. Instead of focusing on all technical features, it is best to concentrate on the value or advantage that buyers can gain from using your product. Viewers who watch them are more likely to give you their full attention because they expire after a day. Interactive projections with 10k+ metrics on market trends, & consumer behavior. What Is Short-Form Video Marketing? Reviewing your video analytics. Social ads, particularly short-form videos, are predicted to generate more ad revenue than any other platform by 2023. When using this platform, you can build a customizable video player that matches your brand, use lead generation tools, and track your videos performance to gain insights. So it makes sense that 33% of marketers plan to invest more in short-form video than any other type of social media strategy. If a short-form video viewer isnt able to connect with a brand's content, they will not respond positively to it. On launch day, they can send a product teaser video to current customers and include a "Schedule a Demo" CTA, leading users to a meeting scheduling page. So it makes sense that. Businesses that wish to reach a broader audience can benefit from social media networks with billions of users. Its the perfect answer to the inevitable how does this product work? question that every potential buyer wants to know! A few key statistics that help prove the importance of short-form video content include: Short-form video is captivating, engaging, and well-converting. Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. So, to get on the "For You" page on TikTok which is equal to the "Explore" page on Instagram brands must often join in on the fun. TikTok was launched in 2016 and was the first of the major short-form video platforms on our list. While some videos, like in-depth tutorials or stories, might make it to the 3-minute TikTok limit, the best case scenario is less than 60 secondsor even sometimes less than 15 seconds. So, how can you join in on the short-form video action to grow your business? To further increasing customer engagement, you can ask for feedback from customers about what they think of a new product. In that case, show the results. LinkedIn, not to be outdone, launched Stories. Take a look into our corporate culture and view our open roles. So if you're to tap into that and start capitalizing on the most effective media type in today's market, get started with our short video marketing services! Then, it ends with a simple call to action that invites viewers to learn some more dog facts or to check out organic dog food. Browse our collection of educational shows and videos on YouTube. This guide will walk you through 10 short-form video trends to watch out for in 2023. A lot of times shell even make her voiceover connect as well. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com, Our research focuses on the five core coverage areas below. Customers want content that is tailored to each social media site, so it is important to evaluate what types of short-form videos work best on your platforms of choice. July 18, 2022. Add short-form video content to your marketing strategy. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. The short-video landscape is bigger than just TikTok. Irreverent and insightful takes on business and tech, delivered to your inbox. Short-Form Video Marketing: An Introduction Short-form branded content that project authenticity and empathy increases consumers' willingness to trust a company. Video marketing describes the use of video content to promote or inform audiences about your brand and products. The influencer marketing industry is projected to reach $21.1 billion by the end of 2023 , 85% of marketers say that videos are an effective strategy to grab people's attention online. This Instagram-friendly ad is for a mobile fitness app. The average individual now spends more than an hour every week watching videos on social media platforms such as Facebook and YouTube. Using Facebook stories, you can share a link to a video you have recorded or post it directly. In that case, show the results. The best places to post them are where the short-form video format is already used. Short Form Video and Marketing Trends | Deloitte US Don't be afraid to make something completely from scratch trends have to start somewhere!". It doesnt even have to be huge! Instead, storify them. Use that knowledge to your advantage and create videos that make your viewers laugh. Instagram, Facebook, and Snapchat all allow users to post short, vertical videos that expire after 24 hours. Remote Short Form Video Editor at Merchant Mastery - We Work Remotely . Not strictly a video tool, Cinemagram allows you to animate one part of an image, which is a cool effect, and one worth having in your kit bag. When a visitor spends a significant amount of time on your website, Google places it higher in search results. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. And it still manages to tell a coherent story in half a minute (and a few busted beer bottles). These concluding remarks are critical to the video's success since they help to convert leads. One of the most engaging things about short-form content is how humor can so easily be incorporated. 54% of marketers surveyed say their companies leverage short-form videos. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '34c5ea14-8b0c-4e7a-b672-5cabc4c96148', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Pop up for THE 2023 VIDEO MARKETING REPORT, HubSpot Blog's 2022 Marketing Industry Trends Survey. In today's fast-paced world, audiences prefer bite-sized amounts of information that they can digest quickly. Most marketing campaigns take time to develop traction and generate returns. Who needs celebrity endorsements when you can create an epic character from scratch, right? There are three main short-form video platforms available to use. Introduction to Marketing - YouTube Nurture and grow your business with customer relationship management software. 4. Discover even more. See pricing, Marketing automation software. Will you know where the dog is? For example, lets say a SaaS company is launching a new product and the marketing team is using Hippo Video for the email campaign. Are there sound bytes or songs that are being used again and again? Now owned by Facebooks parent company Meta, Instagram launched its own version of short-form videos called Instagram Reels in 2019. It is easy for users to spend more time on the app because there's a seemingly never-ending stream of videos to browse through. Then start creating, publishing, and watching the engagement pour in. 8. From trending TikTok videos and Instagram Reels to the ever-growing popularity of YouTube, industry leaders are laser-focused on video marketing, and for good reason. TikTok, Instagram reels, and YouTube shorts, to name a few, are excellent places to start. Short-form Videos in Social Media Stories, Top 10 SEO Consultants in the USA Whose Opinion You Can Trust. Subtitles and on-screen instructions or information can be used to ensure that video material reaches the target audience. What is a Short-Form Video Marketing Strategy? And its a perfectly fine way to tell your story. Making educational content available on all your. Start with Your Video Goals may be an excellent method to communicate with your consumers if you know exactly what you want to say and how you want to say it. It has visuals and music only theres no narration at all. Talk about iconic! Domain extensions guide What you need to know before you - GoDaddy Maybe your audience doesnt want to sit through videos that are 3+ minutes long, Or maybe your offer and market dont have many opportunities for long-form content. Users may become overwhelmed if you provide them with too much information, and they may choose to scroll away from your video to something more witty and fun. is primarily directed at social networks. The Takeaway: you know how infomercials always focus on different ways to use the product, even if theyre sometimes goofy and ridiculous? Aside from length, one thing that sets short-form video apart is the trend culture. Post Graduate Program In Digital Marketing: https://www.simplilearn.com/pgp-digital-marketing-certification-program?utm_campaign=DigitalMarketingScribe&utm. (Spoiler alert: Theyre not all the same.). Take a look at this exercise routine video from fitness equipment brand Bala: Recording vertically makes it immediately optimized for mobile screens. #autumnmonique #viral. Then, Musical.ly was launched for the purpose of quick lip-syncing videos, was bought by TikTok, and relaunched into the short-form pioneer we know and love today. When you show your humanity and imperfections, viewers find you more relatable. So if you have time constraints, try to convey your message with visuals. If increasing your short-form video content is on your list of objectives for the year as well, youve come to the right place. It first grabs the viewers attention by including a popular song and dance. Still not quite convinced TikTok is a viable marketing platform for your business? Marketing Videos, Download The BEST Free 4k Stock Video - Pexels Putting all those numbers and facts into the context of a story will make your message much more engaging and memorable. always create your marketing videos with the clients potential objections in mind. Short-form video content is quickly becoming one of the most popular forms of social media content, so if your brand isnt currently creating any, you need to start. Educational videos are great added-value content because they help audiences in their day-to-day lives. Reliable data in simple displays for presentations and quick decision making. 2022 Video Marketing Guide: Essential Steps for Your Marketing - WebFX What first steps should marketers take before launching a major initiative on a short-video platform? Here is an example of a soundless video from the YouTube channel. If the answers "yes," move forward. The significance of both long- and short-form video marketing has been made very evident by these data. However, the platforms tend to have different audiences. Sometimes all you need is an ear willing and ready to listen. And, is just that a highlight reel of some kick-butt workouts set to heart-pumping tunes. Well, as youre about to see, short-form video content can be just as impressive and most importantly, just as effective! should also have a call to action at the end. This gets people excited for whats to comeespecially if theyre part of The Sills target audience. Add your company's logo, or tag line at the beginning or end of your short videos to make them memorable to your viewers. You can easily crop the footage to fit a vertical screen and pick clips out from your longer videos using a video editing tool. However, Reels have become extremely popular with Instagrams algorithm, and simply scrolling down your feed will likely put a ton of Reels front and center. Well, clearly its working because infomercials are a $200+ billion market! UT 84047, Copyright 2023 The Draw Shop. Download and use 1,836+ Marketing stock videos for free. Influencer Marketing Hub Social Media The Ultimate Guide to Short-Form Video Content. However, were seeing more brands use them in short-form video content. In fact, sometimes modest results are more persuasive because they feel more realistic and attainable to your customers. This marketing video is a for a dog walking app, and its pretty much the perfect explainer. Influencer Marketing Hub Influencer Marketing 10 Short-Form Video Trends to Watch Out for in 2023. , addresses unspoken objections (Who are the walkers? For social media advertising, videos are more effective than static images or text since they are more appealing to viewers. Well, without using up too many resources, brands can publish videos that evoke emotion. Creativity isn't just sparked by eye-catching graphics in your videos. While Twitch might be the biggest online video gaming streaming platform, many users also turn to YouTube for gaming content. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. How To Create an Effective Pride Marketing Strategy Creating social media video ads can help increase brand recognition and drive traffic to your website or online store. Is Short Video Marketing Good to Promote my Business? - Flowclass For instance, the song "You Got It" by Vedo, a song about unlocking your potential, made its rounds on Triller last year. When you have an ongoing campaign, you want people to remember your brand and your videos. Additionally, remove any graphic elements that might divert the user's attention away from the main material. Prompts action? Its all about building a relationship and making a positive impression! He was so beloved that the actor went on to do other commercials like. You know, like a 3-minute explainer video that lays out everything there is to know about your unique process. Here are top 10 short form video trends you should watch out for in 2023. When it comes to producing behind-the-scenes videos, there are different angles you can explore. "You can get a good laugh or learn something new in a minute or less on TikTok or Reels," said Yamada. Never Lose an Employee Again: 4 Honest Lessons From 12+ Years, Content That DOESNT Sell Can Make You More Money Heres How, 5 Keys to Warm, Human Cold Outreach That Gets Results. When marketing teams create shorts, they have the opportunity to convey their brand's message in a comprehensive format that keeps audiences interested. , use large graphics that can be seen clearly on any screen size. The Takeaway: focus your marketing message on benefits, rather than features, of your product or service. Whether you create short informational videos about your business or lengthy documentaries about a topic in your industry, you can see a boost in leads and revenue by adding video to your marketing strategy. And what are some trends to look for in the next year? If you know your audience, then you have a pretty good idea about what they find funny. We needed to illustrate just how fast mosquitos can breed and naturally, there were lots of big numbers involved. Collaborate With LGBTQ Influencers. to keep users scrolling for longer periods. #fortnite. taking video analytics to another level. be afraid to show the public the unfiltered processes of your company. This is a short, representative domain name. But it does something else, too it starts with a problem. If you have a lot of information to convey, create tiny bits of videos instead of compiling everything into one material. Yet, that emotional appeal may be exactly what they need. While watching videos, many people turn down the speakers on their phones. , so it will continue to thrive in 2023. It may be beneficial to your customers to get a behind-the-scenes peek of your companys processes. They created a larger-than-life character, "the most interesting man in the world," and used his persona to sell their product. . After all, even the best voice talent can only read so fast. convey messages in a fun and interactive way, making them more relatable and engaging for target audiences. Creativity relies heavily on storytelling. For todays article, we had one goal in mind: To inspire you with real examples of funny, delightful, persuasive, and thoughtful marketing videos as long as theyre under 1 minute long. "It all goes back to a very old question: Which channels are your audiences using and for what?" Especially with a video with someone exercising, if you were to record this horizontally, it might be difficult to adapt for a vertical screen, leaving key parts of the motion out. In-Store / Lobby / Office Videos. as the same character. If they watch videos on mute, you'd have to come up with strategic ways to get their attention. to incorporate into your strategy and help you brainstorm video ideas. It starts off cute: a couple is planning their wedding, figuring things out as they go along. Then, it ends with a simple call to action that invites viewers to learn some more dog facts or to check out organic dog food. Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. Browse our upcoming and past webinars and other events. This is a whiteboard ad for a gourmet butter delivery service, made by The Draw Shop (thats us!) Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn In recent years, short-form video marketing has risen exponentially as it has the highest return on investment rate in comparison with all other social media marketing strategies. This video does it brilliantly. take time to develop traction and generate returns. Cottonwood Heights, Short-Form Video Marketing Success: Process, Strategy and Tips Tune in to eMarketer's daily, weekly, and monthly podcasts. Similar restrictions apply to platforms like TikTok, where videos can last from 15 seconds to 10 minutes. Users can create Shorts up to 60 seconds and, similarly to other short-form video platforms, can edit the videos directly within the app. Instagram Reels gives people a way to show who they are, promote their businesses, or just have fun. YouTube has launched its first short-form video service. TikTok, the pioneer of the short-form video content movement, has been the fastest-growing social media platform thus far, generating, prefer to watch short-form video to learn about a product or service, as well as being the best format for lead generation and engagement, of all short-form videos are watched 81% of the way through, agree that short-form videos are more likely to go viral, On average, adults residing in the United States devoted. The most common mistake video marketers make is their expectation that a new campaign would yield immediate results. The Ultimate Guide to Video Marketing - HubSpot Blog There are hundreds of ways to incorporate short-form videos into your marketing strategy. Triller grew in popularity earlier this year when there was some uncertainty surrounding a TikTok ban in the United States. Brandon Sanders, former digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. You can take the page from their playbook and create a marketing video that shows off your product in action. Using short-form videos to engage your target audience is a tried and tested digital marketing tactic. Free and premium plans, Content management software. If you want results from your short-form video content, you have to post new videos regularly. The video-sharing network's Shorts feature is available to anyone who wants to generate short, snappy videos using just their mobile phones.