Data from Wyzowls State of Video Marketing Survey was published by Hubspot, and for you visual learners weve turned the findings into an infographic. This time around, our survey was taken by a sample of 528 unique respondents consisting of professional marketers and consumers, only around 8% of whom were Wyzowl customers. In terms of the metrics that marketers feel really matter to them when determining video marketing success, the number of video views remains the most popular at 63%. Video leverages the power of sound, vision, and storytelling to bring your products and services to life. When a user spends more time interacting with videos on your website, Googles algorithm takes note, potentially viewing you as more relevant and worthy of rising in the search rankings. listeners: [], Next up was video reach determined by number of views with 58%. The most widely created types of videos were those to be used on social media. Weve seen hundreds of thousands of dollars in the form of new customers who originated with us by watching a Wyzowl video. Our sample included both marketing professionals and online consumers. It simply raises the bar in terms of content quality. The usage of video isnt the only data point thats higher in 2023 than ever. Here are what some of our happy clients say about their Wyzowl experience. Simply put you get everything: we write your script, create the required graphics from scratch, and create your video complete with music, sound effects and a professional voiceover track. All Rights Reserved. Email: [emailprotected], The State of Video Marketing 2023: Insights for the Tourism Industry, The Influence of Travel Video Marketing: Interview with Terry Savage, The Influence of Travel Video Marketing: Interview with Constanza Cea, Imagen de Chile, US International Awards Celebrates 2023 Winners. } For the ninth year in a row, Wyzowl developed a report that shows how the video marketing industry has grown and evolved over time. But if you do want to see a previous years data you can find the pages in the View past results here section behind this popup. Your email address will not be published. But if you do want to see a previous years data you can find the pages in the, Copyright Wyzowl 2023 Animated Explainer Video Company, UK Address: Wyzowl c/o 4040 Media Limited, PO Box 828, Southport PR8 9UB, US Address: Wyzowl, 307 W 38th St, 16th Floor PMB 112, New York, NY 10018. window.mc4wp.listeners.push( And what about where they watch it? And how does its growth and success stand up to the twists and turns of a global pandemic? As well as being the second most common goal of a marketing video, an overwhelming majority of people (96%) report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase. When they first started this back in 2015, no one never could have known we would still be tracking these trends and seeing such growth nearly a decade later! WebReport: State of Video Marketing 2021. Marketers diligently measure results, but its often difficult to figure out which strategy will give you the greatest impact for your spending. Customer engagement/retention were a consideration for 43% of video marketers. What Video Marketers Should Know in 2023, According to Wyzowl Research by Amplitude Marketing | Feb 7, 2023 | Digital Marketing Its well established that video has been one of the breakout trends in the marketing world for the past decade. (Up from 91% in 2019, 85% in 2018, More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, while an all-time high number of marketers (92%) told us they get a good ROI on video content, up from 87% in 2022. { Whether its your first time experimenting with video marketing production or youre a seasoned pro, there are always ways for you to improve your efforts and enjoy the benefits of video marketing. Explainer videos have seen tremendous success. The video we created with Wyzowl has had hundreds of thousands of views to date, and its still climbing. Every year, we ask a range of questions many of them the same from year to year to evaluate how the video marketing landscape is changing and growing. Unsurprisingly, YouTube is the most widely-used platform used by 90% of video marketers. mails. 96% more marketers than at any point in the past nine years told us they see video as an important part of their marketing strategy. Weve redirected you to the 2021 video statistics page. Failed to subscribe, please contact admin. This year we asked people to tell us the purposes of the videos theyd created what specific goals were they looking to achieve, and how were they planning to use them? The most widely created types of videos were those to be used on social media. Its well established that video has been one of the breakout trends in the marketing world for the past decade. Or as MarketingProfs explains it, video has the 4 Es, which are: If youre considering adding more video to your content strategy, here are five benefits of video marketing and some tips for successfully leveraging it. This means that, on top of everything else, videos ability to inform purchase decisions is also at an all-time high. Your email address will not be published. For example, when the world was locked indoors during the pandemic, GoPro found a way to embrace it. Keep it up. And when you leverage video and storytelling to bring content to life, you can more effectively connect with your customers, make them feel understood, and build the loyalty and connection required to fuel better results. window.mc4wp = window.mc4wp || { We even create videos about things that dont exist yet as animation is the perfect medium to explain ideas and concepts. This means that, on top of everything else, videos ability to inform purchase decisions is also at an all-time high. And perhaps most strikingly, 92% of video marketers reported that video gives them a positive ROI you guessed it, another all-time high. Video marketing is definitely not showing any signs of slowing down its here to stay and its only getting bigger and better! Unsurprisingly, YouTube is the most widely-used platform used by 90% of video marketers. That number more than doubled in the following 12 months, and has since seen further increases, peaking in 2020 at 88% and settling in 2021 to 87%. Wyzowls State of Video Marketing Survey is an annual report, now in its ninth iteration. 96% of video The good news is that despite the noise and competition big opportunities remain. Below are some of the best AI video-generating platforms for marketers and creators at all levels. In its series Transparency Tuesday, staff members answered questions from their followers regarding the companys mission, corporate responsibility efforts, and upcoming product releases. Our sample included both marketing Video looks set to continue its ten-year overnight success story into the coming decade. This figure has never dropped below 93% since 2015, but this years data represents the highest figure in five years. And how does its growth and success stand up to the twists and turns of a global pandemic? This year we asked people to tell us the purposes of the videos theyd created what specific goals were they looking to achieve, and how were they planning to use them? The State of Video Marketing 2023-by Wyzowl April 7, 2023 stefano@crystalitg.com 2023 looks really bright for Video Marketing Services. 5 Strategies to Convert More Prospective Customers into Clients, United Revenue Team: Building Sales-Marketing Alignment. Email Marketing: The Ultimate Guide (+ Expert Tips), The Complete Checklist for Creating Compelling Calls-to-Action, The Ultimate Collection of 200+ Best Free Content Marketing Templates. Here we The most widely created types of videos were those to be used on social media. Of course, were discussing marketing, but we could argue the same thing. Social media is a crowded, competitive world. People spend an average of 84 minutes a day viewing videosalmost an hour and a half. 79% of people say theyve been convinced to purchase an app or piece of software because of a video. It simply raises the bar in terms of content quality. They want to feel like your brand is honest, authentic, and relatable, and video helps create that connection. All we ask is that you sign off at each stage (script, storyboard, and project completion) so we can work efficiently and keep things moving forward! Stay in the loop and on the pulse of entertainment with Daily News Circuit your ultimate source for sizzling news and electrifying videos from the heart of the entertainment world. 16 hours is the average time consumers spend watching online videos each week. Im glad for the opportunity to work with them on our video content needs globally, and have really enjoyed working with them over the past year. I really enjoyed working with Wyzowl on our series of videos. Our sample included both marketing professionals and online consumers. The net result of this is, of course, that we can all expect to see more noise and competition for audience attention in the coming 12 months. This time around, our survey was taken by a sample of 528 unique respondents consisting of professional marketers and consumers, only around 8% of whom were Wyzowl customers. We create beautiful animated videos that supercharge your employee training! This is quite frankly the best service I have received from a business in many many years. Its notable that audiences continue to watch more videos. Our sample included both marketing professionals and online consumers. However, 69% of non-video marketers say they expect to start using video as a marketing tool in 2021. The rise of video as a marketing tool seems inexorable. But whats happening in video marketing right now? They love them, with 91% saying they want more videos from their favorite brands. This means that, on top of everything else, videos ability to inform purchase decisions is also at an all-time high. Video has quickly become a non-negotiable thing for audiences looking to explore and make purchases. 19% said they had become clearer on the ROI of video and this had given them confidence to invest. When asked how theyd most like to learn about a product or service. Video looks set to continue its ten-year overnight success story into the coming decade. They expect to see video content from brands and use it as a key part of their research and purchasing decisions. During that time, usage, spend, and reported ROI have crept slowly upward from an already high starting point. The product doesnt have to be physical, either. The State of Video Marketing 2023-by Wyzowl, 2023 looks really bright for Video Marketing Services. Uncovering the Risks of Contact Tracing Apps. We found that 92% of marketers who use video say that its an important part of their marketing strategy. Our most recent project focused on generating awareness for the launch of our newest form builder and we are glad to say it was a resounding success. 91% of businesses use video as a marketing tool an all-time high since we started tracking this data and a significant jump from previous years. But if you do want to see a previous years data you can find the pages in the View past results here section behind this popup. You tried to access an old survey results page. Our data suggests the amount of online video watched per week, per person, has almost doubled since 2018 although it did see a fall this year. The net result of this is, of course, that we can all expect to see more noise and competition for audience attention in the coming 12 months. 91% saying they want more videos from their favorite brands, 92% of video marketers report that video provides them with a positive ROI, The B2B Perspective on Multi-Channel Marketing, 11 a.m. and 2 p.m. is the best time for B2B companies, Deliver Personalized Customer Journeys at Scale, Closing Time: Google Unveils Plans to Delete Inactive Gmail Accounts. The rise of video as a marketing tool seems inexorable. Wyzowl asked marketers who used video marketing in their strategy for 2022 to assess how video had impacted their key marketing metrics. For a start, 70% of the marketers who dont currently use video as a marketing tool, told us they plan to start in 2023. Our trend data is based on 7 years of asking these questions. Pictory. Improved lead generation can be attributed to video content being educational and engaging and helping build trust and authority. It simply raises the bar in terms of content quality. Explainer videos have seen tremendous success. The old quote Tell me, and I will forget; show me, and I may remember; involve me, and I will understand is at the heart of why video is so impactful. You can check out the full report with plenty more data points and get a downloadable version by visiting Wyzowls State of Video Marketing 2023 page. Leads and clickthroughs were next, with 55%. 96% more marketers than at any point in the past nine years told us they see video as an important part of their marketing strategy. Successfully integrating more videos into your content marketing yields benefits, including helping to foster deeper engagement with your customers. We gathered the stats below by surveying 813 unique respondents in December 2020. Every year, we ask a range of questions many of them the same from year to year to evaluate how the video marketing landscape is changing and growing. You tried to access an old survey results page. Add that to the 99% of current video marketers who told us theyll continue using video in 2023, and the 96% who told us they plan to either maintain or increase their video marketing budget, youll see that theres potential for these figures to continue increasing when we revisit this survey in a year. Here we put a your disposal the full PDF document written by for downloading Wyzowl, a wowrldwide leader in Video productions. Here are a few tips for creating videos that boost results. I am so happy with my custom video and would most definitely recommend Wyzowl! blog.hubspot.com/marketing/state-of-video-marketing-new-data 87% of marketers feel that video has a direct, positive impact on sales another all-time high. Its notable that audiences continue to watch more videos. Weve redirected you to the 2021 video statistics page. Image Source. Style for Every Body: Plus Size Fancy Dress for a Perfect Fit, 2022 CPL and CAC Benchmarks [HubSpot Research], Deal of the week: 160 M&S beauty bag for 25, The Ultimate Guide to Google Ads [Examples]. Wyzowls State of Video Marketing 2023 page. Wyzowl asked marketers who used video marketing in their strategy for 2022 to assess how video had impacted their key marketing metrics. More than one in 10 marketers still say they dont track video ROI at all. 1. Video has quickly become a non-negotiable thing for audiences looking to explore and make purchases. Give your new customers and users a big welcome to your brand with animated video content that gets them up and running in style. Daily News Circuit. Below are some of the best AI video-generating platforms for marketers and creators at all levels. Were a team of video experts with extensive experience: over the last 13 years, weve created, We create custom explainer videos that explain (almost) anything! Explainer videos have seen tremendous success. And what about where they watch it? And 96% of marketers agree that videos have helped increase user understanding of their product or service. These survey results are now out of date. Another great video marketing case study to consider is Everlane. Wyzowls State of Video Marketing Survey is an annual report, now in its ninth iteration. You tried to access an old survey results page. Weve redirected you to the 2021 video statistics page. Personalise your brand by putting yourself and your team on camera. This years report is a fascinating read, if we say so ourselves with some of the highest numbers weve seen in all nine surveys., In the survey youll discover a lot of interesting informations, such as how much did Marketing Directors spent per video?. The Unparalleled Splendor of the Outspoken Beauty Awards: Unveiling the Best Makeup Products of 2022! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This field is for validation purposes and should be left unchanged. For example, Columbia Sportswear is not only claiming that its products are designed for those who live an active lifestyle, but its also using video marketing to show you exactly what makes the company unique. Leads .. who doesnt want more of them, right? Here we put a your disposal the full PDF document written by for downloading, with some of the highest numbers weve seen in all nine surveys, An overview of 360 video effects and tools, Discover eMail Remarketing without boring subscription opt-ins, The simple but effective Customer Journey Map, A sinthetic but effective Strategic Planning article. Make animated video your unique point of difference with content that engages and inspires your target audience. Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high. Wyzowl are an efficient, professional, and friendly company to do business with. Fill out the form & we will get back to you right away. Wyzowl enhanced the ideas we had for the video and I couldnt recommend them highly enough. Secondly, its being published in the midst of an unprecedented global pandemic. Your videos will need to be well-planned, and very well-executed. Listen to today's, #reasons #Quito #steals #hearts #visitors #destinations #stay The city of Quito is the capital of Ecuador,, #Natural #Capital #Approach #Sustainable #Investing #Tribute #Pitta Goodbye, Pitta It was a sunny afternoon when I. These groups have been separated with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. 2023. You tried to access an old survey results page. Choose a But while oversaturation is a challenge, it isnt an insurmountable one. Of course, were discussing marketing, but we could argue the same thing. Editors note: This post was originally published in January 2018 and has been updated to reflect the latest data. Customers are 2x more likely to share video content than other media. Its well established that video has been one of the breakout trends in the marketing world for the past decade. Demonstrate the inner workings of your product with demo videos that take the audience inside the product, helping them see its value! Video Marketing is here to stay. Do you want tips for making yours more successful? You tried to access an old survey results page. I was very impressed with the professionalism and friendliness of everyone involved and cant fault anyone at any stage! Why cant more people be like Wyzowl?? More than nine out of 10 people report wanting to see more videos from brands in 2023 another data point thats higher than ever making video an excellent tool for lead generation and brand awareness. The perceived importance of video as a marketing tool has significantly increased. As well as being the second most common goal of a marketing video, an overwhelming majority of people (96%) report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase. This year we asked people to tell us the purposes of the videos theyd created what specific goals were they looking to achieve, and how were they planning to use them? Digging into the specifics of what marketers have achieved using video, more marketers than ever before told us theyve generated leads using video. 87% of marketers feel that video has a direct, positive impact on sales another all-time high. Sure, youve got plenty of marketing strategies you could deploy, but there is a really good reason to pull the lever on video marketing: It gets 66% more qualified leads annually. You can download the complete guide here. Wyzowl gathered the video marketing statistics below by surveying 528 unique respondents in November 2022. We help businesses and organizations by taking ideas and turning them into understandable and memorable stories they can share with the world. callback: cb Wyzowls State of Video Advertising and marketing Survey is an annual report, now in its ninth iteration. 96% more marketers than at any point in the past nine years told us they see video as an important part of their marketing strategy. (function() { The number of marketers associating video with a fall in support queries experienced phenomenal growth between 2015 and 2017.
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